Like most people who don’t live in Jacksonville, I am a fan of professional football. I’ve been an avid customer of the NFL ever since Baltimore stole a team from Cleveland because Indianapolis stole a team from Baltimore. So I took great interest when I heard that they won’t allow this ad from a gun manufacturer to run during the Super Bowl.
The “controversial” advertisement depicts the provocative scene of a man coming home to his wife and children, with a narrator explaining the importance of protecting your loved ones from harm.
Really scandalous stuff, I guess.
They won’t allow the spot because they have a rule against ads that sell guns. Why do they have a rule against ads that sell guns? Well, because guns equal violence, of course. The NFL is family programming, and they wouldn’t want the children to be exposed to such mature content.
Interesting. Especially interesting considering football is violence as entertainment. According to the NFL, violence to entertain is OK but violence to defend your children from home invaders isn’t. Again, interesting. Even more interesting considering the sorts of ads they do elect to run during the Super Bowl. In fact, here’s a run down of their first quarter programming from last year’s Big Game:
Game: violence, violence, violence, concussions, violence, concussions, violence.
Commercial break: sex, sex, sex, sex, sex, sex, sex, sex, booze and sex, booze, booze, sex, booze, action movie preview (violence), sex, booze, sex.
Game: violence, violence, violence, violence, time out.
Commercial break: sex, booze, sex, booze, booze, sex, sex, sex, boozy sex, sexy booze, goat beating up guy for Doritos (weird violence), sex.
Game: violence, concussions, violence, time out.
Commercial break: sex, sex, sex, booze, sex.
Game: violence, end of quarter.
So maybe the guy in the gun ad should come home drunk, have sex with his wife in the kitchen, beat up a goat, and shoot his gun at a bad guy portrayed by Michael Shannon, and then the commercial would suddenly fit their rigorous ethical standards.
But it isn’t just their ethical standards. They seem to reflect the perverted, bizarre priorities of many average Americans. They speak to the legions of moms and dads who wouldn’t dream of letting little Johnny play with a plastic toy pistol (think of the message it sends!) but also wouldn’t dream of telling little Susie she can’t wear makeup and bikinis (she has to express herself!). We brag of our enlightened and “realistic” attitudes when we teach 10 year olds about “safe sex,” but then recoil in horror when someone suggests that we ought to teach them how to safely handle a firearm.
Message to adolescents about sex: Hey, here’s a condom, knock yourself out.
Message to adolescents about guns: Evil! Run! Don’t touch! Bad! Bad dog! No guns!
I wish it was as simple as saying that our culture loves sex and hates violence, but even that isn’t true. We seem to be obsessed with sex while hating only the particular brand of violence that can be morally justified. Abortion is violence, but you won’t hear these anti-gun idiots cry about that sort of brutality. Pornography is violence, but again the “anti-violence” gun grabbers stay silent. They rarely even chime in to condemn violence for entertainment. No, it would seem that they only oppose the “violence” of men and women protecting themselves and their loves ones from predators and tyrants.
Violence is simply rough or injurious physical force. Sometimes injurious physical force is warranted and justifiable, sometimes it is not. When a man trespasses into your home, he has already committed a form of unjustified violence. When you stand between him and your children and neutralize the threat with the aid of a firearm, you have committed a form of justified violence. The gun itself is not violent. The gun itself is just an object. It reveals something quite sad about the intellectual state of this country that we place moral significance on an object rather than the manner in which the object is used, and the intentions of the individual who uses it.
Here’s how the dictionary defines “gun”:
I was actually shocked when I read that definition. From the way liberals speak in trembling tones about these horrible guns, I was expecting the definition to be something along the lines of:
But that’s not, apparently, the definition of gun. A gun, a firearm, is merely a tool. It isn’t ideological. It isn’t political. When someone suggests you buy a gun, he isn’t advocating a “position” or advancing a political agenda. Using a gun to protect your home is about as ideological as using a hammer to pound a nail. You could use a hammer to pound a cat or a politician, but that wouldn’t be an indictment of the hammer; it would simply make you a bad person (well, at least in the case of the cat).
Gun ownership is a matter of practicality and pragmatism — not politics and belief systems. If a person owns a gun, I can assume only two things about him: 1) He values the Second Amendment. 2) I should go rob somebody else’s house. I can not glean anything about his perspective on the “divisive” issues of the day, because he likely doesn’t view a handy, potentially life saving tool as “divisive” or an “issue.” It’s just a thing. It’s a thing that you might need some day. If you need the thing and you don’t have it, you’ll call someone else who has the thing to come and assist you. But by then it might be too late, because bad guys don’t see the thing as a matter of ideology, either. They see it as a means to an end; the end, in this case, being harm to your person, your family, or your property.
It’s become popular to laugh about the “tea bagging rednecks” who are “obsessed” with guns. But the tea bagging rednecks I know aren’t obsessed with guns at all; they own guns because it makes sense to own guns. It’s the anti-gun crusaders who have the unhealthy obsession. They are the danger. They are a danger to liberty, but also a danger to themselves and their loved ones. They proudly go through life defenseless, vulnerable, ready to be victims.
Hopefully, when that time comes, one of those same “gun toting whackos” will be there to bail them out.
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